Greater Boston Food Bank (GBFB)
Expertise: Nonprofit, Public Relations
Despite its long history of service and innovation, The Greater Boston Food Bank (GBFB) had struggled to attract media interest and coverage. For several years our firm helped generate attention and support for GBFB, its mission, programs, key issues— specifically food insecurity and food deserts —senior leadership and the organization’s annual fundraising initiatives.
Over the years our team worked to garner press and public attention, position GBFB as a national model, and present its President and CEO Catherine D’Amato and GBFB’s senior executives as expert resources. We secured coverage in major publications including The New York Times, The Boston Globe, Boston Globe Magazine, and on multiple broadcast stations including WBZ, WGBH, WRKO, and others.
In addition to the extensive media coverage, our team arranged for GBFB to partner with Boston Bruins Foundation by participating in a game day fundraiser to help raise awareness.
As a result of the extensive news coverage, GBFB was able to secure corporate sponsorship’s for one of its major fundraising campaigns. In addition, the Bruins event generated significant monies for the GBFB, as well as helped raise awareness among the approximately 17,000 fans who attended the game.