Expertise: Crisis & Litigation Communications, Healthcare
Our team provided strategic communications counsel and support to a healthcare company facing high-profile media scrutiny and potential litigation for its work supporting a state’s implementation of the Affordable Care Act.
Working alongside the company’s legal counsel, we helped prepare for potential litigation and dispel myths surrounding the company’s work through the delivery of coordinated messaging to key audiences. Our team worked with the company’s spokespeople to prepare them for briefings with reporters and other stakeholders. We also developed supporting materials for the company’s internal communications and government relations efforts.
Through a series of background briefings conducted with key media, the company was able to get its core message into news coverage and in front of key audiences without appearing to be defensive or overly aggressive.