MooBella

Overview

MooBella Inc. developed a prototype machine that produces fresh, made-to-order, hard-scoop ice cream by the cup in just 40 seconds. The revolutionary, refrigerator-sized “Ice Creamery” debuted in 2006 to rave reviews and extensive press. However, due to engineering setbacks and insufficient funding, company leadership determined that the machine was not yet ready to be mass produced. The company spent three years securing financing, expanding senior management and reengineering the Ice Creamery. Once ready to transition from R & D to product introduction, MooBella enlisted our firm to restore its presence in the media and regain the confidence of both food service executives and consumers alike.

Our Work

To reintroduce MooBella and reestablish credibility, we worked with the company to develop a strategic communications plan designed to re-launch the brand, highlight the expanded senior management team, increase visibility within the food service sector, and generate media coverage.

Our team raised MooBella’s profile by generating awareness among key constituencies, consumers and the media. The agency also promoted MooBella Inc. and company leadership through networking platforms, partnerships, and relationship building efforts. Our team utilized its many relationships within New England to support efforts to secure new placement locations and, in conjunction with MooBella’s marketing and promotional programs, worked to publicize new site launches in order to drive traffic to MooBella Ice Creameries.

Results

We helped MooBella Inc. reestablished itself in the media with features in top-tier regional, national and international outlets, such as The New York Times, Wall Street Journal, forbes.com, and the Boston Globe. In addition, the firm secured highly visible placements for MooBella, including a top spot at MIT’s EmTech a highly regarded technology showcase.