Associate Vice President
Kellyanne Dignan is an Associate Vice President with Rasky Baerlein, working with the financial services, real estate and retail practice group. Her clients include Citizens Bank, BJ's Wholesale Club and the Archdiocese of Boston.
Prior to joining Rasky Baerlein, Dignan worked in broadcast and digital communications in varying editorial and production capacities at NBC News, MSNBC, USA TODAY, WHDH-TV (Boston's NBC affiliate) The Associated Press, and New England Cable News (NECN). In addition to client service work, Dignan designs and leads the media and presentation training programs for firm clients.
Dignan started her communications career in 2001 at NBC in Washington, DC as the coordinating producer for the television stations division's news unit. She coordinated national and local coverage for major news and sporting events including the 9/11 attacks, 2002 Salt Lake City Olympics, and the Daytona 500 and the Iraq War.
Dignan also worked for USA TODAY where she was responsible for working with reporters, editors, and advertisers to develop television projects. While at USA TODAY, Dignan produced content for local TV stations, SIRIUS radio, and USA TODAY.com as well as developed business news segments for The Weather Channel.
In 2005, Dignan joined MSNBC's Scarborough Country as a producer. In this role, she booked and interviewed high profile guests, as well as produced entertainment and political segments for a national audience. During this time Dignan was also a popular blogger on MSNBC.com.
In 2007, Dignan joined Travelzoo, a publicly traded travel media company. Dignan earned a master's degree in business administration from Trinity College Dublin in Ireland as well as a bachelor's in public communication from The American University in Washington, DC. She is an active classroom volunteer with Boston Partners in Education.