Rasky Baerlein Wins PR News’ Platinum Award
Oct. 29, 2009 (Boston) Rasky Baerlein Strategic Communications was honored for best Satellite Media Tour in the past year at the 2009 PR News Platinum PR Awards luncheon, hosted by PR News and held at the Grand Hyatt in New York City last week. Kelly Lynch, Principal and Senior Vice President at Rasky Baerlein, accepted the award on the firm’s behalf, and was accompanied by Barbara Thorp, Director of Pastoral Support and Outreach for the Boston Archdiocese.
“Recognition by PR News for the quality of our work on this very sensitive assignment is second only to the expression of trust placed in us by The Archdiocese of Boston when they originally looked to us to manage the deluge of national and international media requests on their behalf,” said Ann Carter, CEO of Rasky Baerlein. “We are extremely grateful for both the opportunity to serve the complex needs of our important and longstanding client and for the industry's recognition.”
Rasky Baerlein received recognition for its work with the Roman Catholic Archdiocese of Boston and the coordination of media tied to Pope Benedict XVI’s historic visit to the U.S. in April 2008.
Fr. John Connolly, Special Assistant to Cardinal O’Malley, said “RBSC, in the person of Kelly Lynch, demonstrated unparalleled dedication and commitment in expertly guiding our efforts to telegraph the Holy Father’s message of apology and hope worldwide. We are thrilled that they have been recognized by the industry in this way.”
PR News’ Platinum PR Awards salute the year’s most outstanding campaigns and communication initiatives in the highly competitive and dynamic public relations industry. The coveted awards set the industry benchmark for excellence across all areas of public relations.
The nominees for the Satellite Media Tour category were:
· Consumer Electronics Association/GLA Communications: “CEA Digital Answer Man Tour”
· First Marine Expeditionary Force/USMC: “Hometown Heros”
· Goodyear Tire & Rubber Company/Coyne Public Relations: “Goodyear ‘Get There’ Awards”
· Ogilvy PR: “Preparing the Midwest for the Worst”
· Rasky Baerlein Strategic Communications: “A Pivotal Meeting with Pope Benedict XVI”
About PR News
The PR Group at Access Intelligence, LLC delivers award-winning analysis of key news, strategies and success stories in PR and marketing. Products include PR News, prnewsonline.com, how-to Guidebooks, PR News Webinars, Events, and Industry PR Awards.
PR News is the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR. Written for corporate PR and agency professionals and the challenges they face, PR News is your blueprint for the strategies, tactics and insights you need to become an even more effective and successful communicator.
About Rasky Baerlein
Rasky Baerlein Strategic Communications specializes in developing and executing integrated campaigns that achieve meaningful business results, ranging from public relations objectives such as raising a company and its executive’s profiles, managing corporate reputation, enhancing brand identity, and weathering a crisis, to government relations objectives of passing or blocking legislation, securing federal and state funding and winning all manner of ballot and referendum campaigns. With offices in Boston and Washington, D.C., the firm offers the full range of strategic communications and public affairs services to our varied clients including corporate communications counsel, media, government and investor relations, crisis and reputation management, litigation support, community affairs, grassroots initiatives and lobbying.
The company’s clients include: American Council on Renewable Energy, Arbella Insurance Group, The Boston Red Sox, Catholic Charities, Citizens Financial Group, Covanta Energy, Eli Lilly & Company, Erickson Retirement Communities, First Wind, Mascoma, MasterCard, The Museum of Science, Northeastern University, Raymond Property Company, Saint Raphael’s Healthcare System, GDF Suez, Toyota, UGL Unicco, Vanguard Health Systems and Veolia Energy.
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