Mascoma Corporation is an innovative biofuels company committed to developing environmentally sustainable, low cost, low carbon biofuels from cellulosic biomass, headquartered in Lebanon, NH. The company’s sophisticated and proprietary technology converts non-food biomass feedstocks into cellulosic ethanol through the use of a patented process that eliminates the need for costly enzymes and additives.

Client:

Mascoma

Practices:

Energy and Environment

Technology

Expertise:

Public Relations,Corporate Communications,Integrated Digital Media

Our Work

Mascoma Corporation sought a partner to craft and execute a multifaceted strategic communications plan with the intention of helping to position the company for business success within the increasingly competitive and changing biofuels space. Rasky Baerlein began by developing strategic messaging and rebranding the company. Our work with Mascoma continues with proactive media outreach designed to position the company and its management team as thought leaders in the biofuels industry and with policy leaders. Since working with Rasky Baerlein, the public profile of the company and the credibility of its leaders have increased significantly, advancing the positioning of cellulosic ethanol and helping to secure positive policy developments and strategic partnerships. Mascoma Corporation sought a partner to craft and execute a multifaceted strategic communications plan with the intention of helping to position the company for business success within the increasingly competitive and changing biofuels space. Rasky Baerlein began by developing strategic messaging and rebranding the company. Our work with Mascoma continues with proactive media outreach designed to position the company and its management team as thought leaders in the biofuels industry and with policy leaders. Since working with Rasky Baerlein, the public profile of the company and the credibility of its leaders have increased significantly, advancing the positioning of cellulosic ethanol and helping to secure positive policy developments and strategic partnerships.