It’s a Two-Way Street: What Every Client Should Know

By Sandi Goldfarb At the conclusion of a very productive kick-off meeting with our new client, Crossroads for Kids, the organization’s president, Deb Samuels asked, "What can I do to be a good client?" During my more than 25 years in the communications industry, no client has ever asked that…

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Breast Cancer Treatment: The Next Challenge

By Dale Leibach October is Breast Cancer Awareness month, so it's fitting to highlight a client that we are honored to represent on a pro bono basis. Alloro Collection is the only fashion line of clothing and accessories specifically designed for women who have experienced breast cancer. Working closely with the…

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Workstyles of the Rich and Famous

By Sandi Goldfarb During the course of my career I have experienced the pleasure and, at times, the pain of working with celebrities on behalf of both nonprofit and for for-profit corporations. Whether they are actors or athletes, politicians or performers, the best ones understand they have a job to…

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How Quantifying Everything Means Nothing

By Andy Hoglund When I was growing up, there were two ways to get the Orioles score in the morning. Since we were in the dark ages before Google, you could either wait for the Washington Post to arrive, or watch the 6 a.m. broadcast of Sportscenter. I often sought…

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The Inspiring Act of Resiliency

Perspective from Graham Shalgian: Much continues to be written about President Ronald Reagan's press secretary James Brady, who passed away this week at the age of 73. Critically injured during the 1981 assassination attempt on Reagan, Brady became an outspoken champion for gun control. He is deserving of all of…

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Twitter’s Challenge

Perspective from Zach Stanley: Twitter faces a challenge and anyone who has been following their stock since their IPO knows that. The user statistics back it up: 44% of registered Twitter users have never sent a tweet; less than 25% of registered users are active monthly users; and by some…

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